10x Product & UX Design Consulting and Coaching - Dubai, UAE

OUR 10x Manifesto

We believe that producing a world-class digital experience isn’t hard. Organizations and teams shouldn’t struggle to create seamless experiences for their customers, and they shouldn’t ship products in twice the time and half the quality.
We believe that every Product Practitioner (Product managers, Product designers, UX researchers, ...etc) deserves to have the opportunity to grow their skills and have a shot at being 10x world-class talent.
We believe that government organizations should be charting the digital path for others to follow—not playing catch-up. To do that, they need to work with partners who focus on delivering great results rather than inflating billable hours and delivering what SOWs say.
We believe the traditional agency model is no longer fit for purpose. Unlike agencies, we don’t operate in silos or deliver solutions that miss the mark. We work as partners, fully invested with a skin in the game — because when our clients win, so do we.
We are pragmatic, human-centered, and innovative. We know how to deliver great UX and products that drive impact. We push boundaries, not pixels.
We believe that our region deserves better. We believe that what worked in Silicon Valley, London, or the rest of the world might not work for our Arab region, culture, and language. Change comes from within.
We believe in fairness, positivity, transparency, and radical candor. Every workplace should be brimming with trust, positive vibes, and incredible culture. Greatness is contagious.
We believe that great UX is never done. It’s iterative and ever-evolving. We also know that bad UX isn’t the same as basic MVP UX.
We believe that experimentation and learning are the key to innovation. Mistakes are a natural part of the process—those who don’t make mistakes don’t usually do anything original.
We believe in making our time count by focusing on work that has purpose and impact—work that we can be truly proud of!

For businesses & Products

Start-ups & Scale-ups

Our team is specialized in UX Research, Product Discovery, Product Design, and Shipping impactful experiences from ideation to scaling-up.

Strategy:

Defining the direction and what success looks like for 0-1 ventures and products.

Discovery & Ideation:

Crafting unique value propositions based on research and insights.

Prototyping:

Deep diving into UX Research and iterative prototype design.

Validation:

Testing the problem-solution-fit while balancing desirability, feasibility, and viability.

MVP Creation:

Building and launching core product solutions.

Optimization:

Continuous improvement and iteration on product features based on data and research.

Scaling up:

Finding product-market-fit and launching further product lines.

Large Organizations & Government

We help organizations in their digital transformation efforts and support their teams in elevating their UX & Product maturity and practices.

In addition to everything we do for start-ups and scale-ups, we also specialize in:

‍UX Research:

Setting up UX Research labs, operations, screening and recruiting, and training teams on different UX research methods and best practices.‍

Service Design & CX: ‍

Connecting different physical and digital touch-points and offering seamless customer journey for travelers, patients, shoppers, …etc.

Competitive Analysis & Benchmarking:

Mapping the competitive landscape, key strengths and weaknesses, feature parity analysis, and UX flow reviews.

Scoping as a Service:

We help organizations define the right strategy, product requirements and scope before they even start their RFP and procurement process.

Team Expansion:

We bring our 10x designers, researchers, and product managers to help in-house teams with their practices and delivery commitments.

C-Level Workshops and quarterly/yearly planning:

We support executives in defining their yearly plans, objectives, and roadmap before cascading to their teams.

Hiring & Scaling Teams: ‍

From setting up the career frameworks to writing down the job descriptions and interviewing the right candidates that can deliver 10x the impact.

For Individuals & Teams

Training & Coaching Large Teams

Our team teaches their first-hand experiences as well as best practices in UX Research, Product Discovery, Product Design, and UX Strategy.

In-house group learning (remote or in-person):

We partner with companies who are looking to upskill their design and product teams and invest in their career growth.

Cohort-bases learning:

We teach several courses in a group setting to product practioners (designers, product managers, and researchers) who are looking to improve their craft.

Coaching Individuals:‍

During our 1:1 coaching sessions, we focus on helping individuals navigate through challenging projects, unclear growth paths, in addition to running mock interviews and helping designers and researchers shape their portfolios.

We specialize in teaching:

UX & Product Strategy
UX Research Foundations & Advanced Techniques
Designing Arabic-first Experiences
Hypothesis-driven Design & Assumption Testing

Privacy Policy

At 10x, we take your privacy seriously. This Privacy Policy explains how we collect, use, and protect your information when you visit our website.

1. Information We Collect

We may collect the following types of information:
- Personal Information: Name, email address, phone number, and any details you provide when contacting us or signing up for our services.
- Usage Data: Information about how you interact with our website, such as IP address, browser type, pages visited, and time spent on the site.
- Cookies and Tracking Technologies: We use cookies to enhance your browsing experience and analyze website performance.

2. How We Use Your Information

We use the information we collect to:
- Provide and improve our services
- Respond to inquiries and communicate with you
- Analyze website usage and optimize our content
- Ensure website security and prevent fraud

3. Sharing Your Information

We do not sell or rent your personal information.
We may share data with:
- Service Providers: Third-party vendors that help us operate our website (e.g., hosting services, analytics tools).
- Legal Compliance: When required by law or to protect our rights.

4. Your Choices

- Cookies: You can manage cookie preferences through your browser settings.
- Marketing Communications: You can opt out of emails by using the unsubscribe link in our messages.

5.Data Security

We implement security measures to protect your information, but no online transmission is 100% secure.

6. Third-Party Links

Our website may contain links to other websites. We are not responsible for their privacy practices.

7. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.

8. Contact Us

If you have any questions about this Privacy Policy, please contact us at hello@10xwithus.com

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EN

AR

On a mission to 10x the region’s UX & Product maturity and grow local talent.

WE're here

to 10x your

Potential

Strategy

Team

Skills

Ideas

Opportunities

Products

We believe that the agency model is obsOlete.

We also believe that the region deserves better.

Shipping world-class products doesn’t have to be complicated. At 10x, we cut through the noise to focus on what truly drives impact: clear product strategies, enhanced experiences, and measurable outcomes.

We’re not an agency—we are the partner that the region deserves.

With extensive expertise and a proven track record, our team works alongside you to turn those ideas into tangible outcomes. No unnecessary delays, no wasted effort—just great products, done right.

What we do.

Businesses & Products

We drive business growth & deliver impact.

We partner with start-ups, scale-ups, and large organizations who are looking to achieve impact and customer-centricity through creating new products or revamping existing ones.

Individuals & Skills

We bring experience & guidance.

We help designers, researchers, and product managers realise their potential through group trainings, toolkits, and individual 1:1 coaching sessions.

Meet the founders.

With over 30 years of collective experience in the region, we’ve had the opportunity to collaborate with a wide range of organizations, including government authorities, banks, telcos, airlines, healthcare providers, retailers, logistics companies, and pre-seed startups across the GCC and Egypt.

Robert ZIkry

Founder, CEO

Gemma Hill

Co-founder, Head of Product

Rana Mansour

Co-founder, Head of UX

OUR COMBINED EXPERIENCE IN THE REGION.